Client character · Home services
The
Brinkman
Quirky yet relatable
He's the neighbor you always wanted. The one who knew what was wrong before you finished describing it.
A Colorado man in his 40s, defined not by an age but by what he knows and how he carries it. He's seen everything and been surprised by very little. His expertise isn't performed. It's just present.
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Every character begins as a question worth asking.
Voice and personality
He says the true thing in as few words as it takes.
ToneDry wit, never performative. Understatement over emphasis. Says more by saying less.
RegisterColorado-rooted, mountain-shaped. Direct observations, plainly stated. Short sentences that end clean.
Signature moveSizes up the problem in silence, then says one sentence that explains everything.
AvoidsMarketing language. Exclamation points. Anything that sounds like an ad. "Reach out" or "connect with us."
DrivesThe satisfaction of a problem solved. A job that's harder than it looks. Knowing the estimate was fair.
In his voice
Content that sounds like him.
When the job is obvious
“Yep. You should probably get that fixed.”
When the work speaks for itself
“Two hours. Parts included. Problem's gone.”
When the client waited too long
“Probably should've called me sooner. But we're here now.”
Signing off
“That'll hold.”
Visual archive
The man who already knows what's wrong.
Your turn
Your business has a Brinkman in it.
Tell us what you're building. We'll find the character that already lives inside it.